The Amitive Leadership Team
Management Team
The Amitive Management Team brings together decades of industry experience and software innovation to deliver on the promise of leading the next advancement in supply chain management.
Board of Directors
The Amitive Board of Directors brings vision, drive, and commitment to lead the next advancement in supply chain management.
Amitive Management Team
Amar Singh, President and CEO
Mr. Singh joined Amitive in April 2007 and brings over 17 years of supply chain management (SCM) and enterprise software experience to the company. Prior to joining Amitive, Mr. Singh was a Senior Vice President at SAP with overall product development responsibility for SAP’s entire SCM, Product Lifecycle and Manufacturing solutions. At SAP, Mr. Singh also led the global product management organization for SCM and was the General Manager of the RFID business unit. Before joining SAP, Mr. Singh spent several years in leading management positions at companies like i2, Procter & Gamble, Warner Lambert, Logictools and Bain & Company. He was the founder and CEO of Simplexis, a SCM software company for the public sector. Mr. Singh graduated with a Mechanical Engineering degree from University of Ilorin, Nigeria, earned a Masters in Operations Research from University of Waterloo, Canada and completed an MBA at the Harvard Business School.
Sean Rollings, Vice President of Marketing
Sean Rollings joined Amitive in April 2008 and brings 19 years in industry, most of which spent in manufacturing and supply chain management. Previous to Amitive, Mr. Rollings spent 5 years at NetSuite. In his role as Vice President of Product & Industries Marketing, Mr. Rollings spearheaded the overall marketing positioning and messaging as well as strategies and initiatives around product launches at NetSuite. Prior to NetSuite, Mr. Rollings was with Oracle for four years, where he was Senior Director of Product Marketing for supply chain management and mid-market. Before that Mr. Rollings was a manager at Deloitte & Touche Consulting Group responsible for business process re-engineering, strategic supply management and ERP business case and project management. Early in his career he was also with Johnson & Johnson and Alcoa. Mr. Rollings holds a BE in Mechanical & Materials from Vanderbilt University an MBA from Kellogg Graduate School of Management and a Master of Engineering from McCormick School of Engineering at Northwestern University
Tao Lin, PhD, Head of Research & Development
Dr. Lin joined Amitive in December 2008 and brings 19 years experiences in the development and research of software technology and enterprise application. Previous to Amitive, Dr. Lin spent 7 years at SAP. In his role of Director of Auto-ID, Dr. Lin oversaw the research and development for real-time enterprise applications in SAP and led the design and development of the SAP Auto-ID product. Dr. Lin has been considered as a world industry leader in real-time enterprise application areas. Prior to SAP, Dr. Lin was responsible for the application development in the data mining and visualization division of Silicon Graphics Inc. For three years Dr. Lin was senior research scientist in CSIRO, Australia where he led the software development for physical modeling and visualization, information visualization, data analytics, re-engineering, and collaboration systems. Dr. Lin holds a PhD degree in Computer Science from University of Newcastle, Australia, a Master and a Bachelor in Computer Science from China. Dr. Lin has 8 granted and 8 published patents and has published over 50 papers in Journal, Book Chapter and International conference.
Srini Kumar, Head of Customer Solutions
Srini has been with Amitive since May 2007, where he is responsible for product management. Srini brings to Amitive extensive experience and domain knowledge in Supply Chain Management solutions and practices. His past experience in developing solutions covers Computer Manufacturing, Semiconductor Manufacturing Contract Manufacturing, Pharmaceuticals and medium and heavy industry goods. Since joining Amitive he has played pivotal roles in product management, engineering, implementation and support of the Unity platform from its initial vision to multiple successful implementations. Most recently, Srini was at Maxim Integrated Products where as a part of the Supply Chain team, he was responsible for designing and coordinating the delivery of process improvement solutions to support global operations. Earlier, Srini held technical, consulting and product management roles at i2 Technologies, creating planning and scheduling applications and implementing these at companies of different sizes. Srini has a Master’s in Industrial Engineering from the University of Wisconsin-Madison and a Bachelor’s from the Indian Institute of Technology, Chennai, India.
Amitive Board of Directors
James F. Watson
Chairman of the Board, Amitive
Managing Director, CMEA Ventures
Mr. Watson joined CMEA Ventures as Managing Director in 2001, and is on the Board of Directors of Apriso, a provider of plant and warehouse automation solutions for the industrial sector; HassoPlattnerVentures, a German fund that hosts young, IT-driven companies and guides them into the marketplace; iSuppli Inc., a market intelligence service for the electronics supply chain; LiveOps, a provider of innovative, state-of-the-art call center solutions and a leader in the $20 billion outsourced teleservices industry; MailExpress, a provider of outsourced mail service for large commercial mailers throughout the world; Amitive (Formerly Mitrix), an on-demand supply chain management software company; Odyssey Logistics, a provider of outsourced logistics management services to the chemical industry; SpikeSource, business-ready, open source solutions; and Untangle, an emerging leader in network virtualization for small- to medium-sized enterprises seeking powerful yet simple network solutions. Mr. Watson was also on the board of CMEA portfolio companies PathScale, acquired by QLogic (NASDAQ: QLGC), and Teros, acquired by Citrix (NASDAQ: CTXS).
Prior to joining CMEA, Mr. Watson was consultant to several professional services firms and venture capital partnerships in the areas of strategic planning and partnering, board development, and supply chain management. Mr. Watson was also one of the Founders of Monterey Bay Partners, a venture management firm specializing in high technology start-ups. Prior to that, Jim founded Skyway Systems, a high technology logistics company. Mr Watson's tenure with Skyway included company President and leader behind the supply chain strategy that twice landed Skyway on the Inc. Magazine list of fastest growing U.S. companies in the 1990's. In 1993, Inc. Magazine named Mr. Watson as one of the Entrepreneurs of the Year. That same year, Skyway, with over 1,300 employees, hit revenues above $100 million. Skyway was subsequently acquired by Union Pacific Corporation (UPN) in 1994. Prior to Skyway, Mr. Watson was with IBM's large computer systems division where he worked with several large companies, such as United Airlines, in designing and marketing computer systems for all phases of business. Mr. Watson graduated from the U.S. Naval Academy at Annapolis, Maryland and served five years as a Navy pilot from 1969 to 1974.
Amar Singh
President and CEO, Amitive
Mr. Singh joined Amitive in April 2007 and brings over 17 years of supply chain management (SCM) and enterprise software experience to the company. Prior to joining Amitive, Mr. Singh was a Senior Vice President at SAP with overall product development responsibility for SAP’s entire SCM, Product Lifecycle and Manufacturing solutions. At SAP, Mr. Singh also led the global product management organization for SCM and was the General Manager of the RFID business unit. Before joining SAP, Mr. Singh spent several years in leading management positions at companies like i2, Procter & Gamble, Warner Lambert, Logictools and Bain & Company. He was the founder and CEO of Simplexis, a SCM software company for the public sector. Mr. Singh graduated with a Mechanical Engineering degree from University of Ilorin, Nigeria, earned a Masters in Operations Research from University of Waterloo, Canada and completed an MBA at the Harvard Business School.
Sumeet Jain
CMEA Ventures
Sumeet Jain most recently was with Goldman, Sachs & Co. in its technology investment banking group. At Goldman Sachs, he focused on mergers and acquisitions as well as equity and debt financing transactions for many venture and private equity backed companies in the software, internet and semiconductor sectors. Prior to Goldman Sachs, Sumeet held positions in sales and business development at iManage, a content management software company until its acquisition by Interwoven in 2003.
Previously, Sumeet was with Personify, an early web analytics software company (acquired by Accrue Software), where he helped grow the company with roles in product management, business development, sales and professional services. Sumeet began his career with Andersen Consulting (Accenture) where he worked on strategy for companies in Andersen Technology Ventures portfolio.
Padman Ramankutty
Partner, Intrigo Systems, LLC
Mr. Ramankutty is a partner at Intrigo Systems LLC and a well-noted supply chain expert. Mr. Ramankutty serves as a strategic advisor to industry-leading companies, including Nike and Rubbermaid, and brings to Amitive more than 20 years of experience and thought leadership in supply chain management and advanced planning and scheduling solutions.
Mr. Ramankutty previously served as the Chief Executive Officer and co-founder of Bristlecone, Inc., a global technology consulting company and provider of extended supply chain solutions. In his role, he oversaw the development and execution of go-to-market strategies for Bristlecone's competencies in supply chain management, ERP, and applications management services. Achievements at Bristlecone included securing partnerships with SAP AG and SAP Labs India and merging with Mahindra Consulting.
Prior to founding Bristlecone in 1998, Mr. Ramankutty headed SAP's High Tech Global Industry Business Unit where he successfully positioned SAP R/3 as the premier enterprise solution for the semiconductor industry. Mr. Ramankutty has also played a key role in the development, strategic assessment and marketing of SAP's Supply Chain Optimization and MES programs. He has held senior operational positions in diverse industries ranging from aerospace and defense, food processing and engineering.

