SAN MATEO, Calif. – March 24, 2009 – Amitive, Inc, the pioneer of Community Supply Chain Management (C-SCM), today announced that CEO Amar Singh has been named a 2009 "Pro to Know" by the editors of Supply & Demand Chain Executive magazine. The ninth annual Supply & Demand Chain Executive Provider Pros to Know list features individuals who have personally helped clients during the current economic downturn by assisting them in managing risk in the supply chain, providing competitive advantage, and delivering value to the bottom line.

"Companies are fed up with outdated supply chain management software that doesn't serve the requirements of the new reality of outsourced manufacturing," said Mr. Singh. "Based on my 17 years of hands-on experience in the industry, I understand the shortcomings of traditional SCM software and am committed to leading the first disruptive innovation that the supply chain has seen in the last decade. I am honored to be recognized as a Pro to Know for my efforts in pioneering Community Supply Chain Management solutions."

Mr. Singh led Amitive to a breakthrough year in 2008. The company extended outside VC funding, expanded its executive team, and launched the industry's first Software as a Service (SaaS)-based Community Supply Chain Management solution: patent-pending Amitive Unity. Prior to Amitive, Mr. Singh led Global SCM development at SAP and held management positions at companies including i2, Procter & Gamble, Warner Lambert, and Bain & Company.

"With Mr. Singh at the helm, Amitive is driving a great leap forward with its Community Supply Chain Management solutions," said Andrew K. Reese, editor, Supply & Demand Chain Executive. "Mr. Singh's laser focus on addressing the needs of an entire supply chain community is helping customers succeed in a dramatically different business model. By providing companies with the tools they need to weather risky economic conditions and place them in a position to surge ahead in better times, Mr. Singh has earned a place on this year's Provider Pros listing."

The full listing of the 2009 Pros to Know is available in the February/March 2009 issue of Supply & Demand Chain Executive magazine and ebook, and on the Supply & Demand Chain Executive Web site at www.SDCExec.com.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints, and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the web at www.SDCExec.com.

About Amitive

Amitive is the pioneer of "Community Supply Chain Management" software, which provides brand owners who outsource manufacturing with on-demand, continuous synchronization of supply and demand across a broad, disperse supply chain community. Unlike traditional SCM solutions which optimize against hard manufacturing constraints, Amitive unifies business processes on a single application, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and capital requirements, manage business risk, boost product velocity and enhance customer service levels. Visit www.amitive.com for more information.

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All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

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